Today we will begin rolling out a new service where journalists, who already use Sqoop every day looking for business news, can receive news directly from you. We’ll do this by using technology to match your news to relevant reporters whose interests align, and we’ll surface that information in the news discovery experience these journalists have come to expect: Sqoop search results and alert emails.
In other words: we offer your news where and when journalists are actually looking for news.
This is not a typical public relations tool, in fact it's designed to be the opposite: Sqoop will not be spamming reporters. We try not to suggest news to them that doesn’t match their interests. We will not be violating journalists’ privacy. These poor practices are what have given the public relations industry a bad name, despite the many exemplary professionals within it.
Quite the contrary: Sqoop focuses first on the news discovery needs of the reporter. Today we give them access to business information contained within otherwise difficult-to-navigate public records sites like the SEC, the patent office and the federal court system. For this, Sqoop has received early acclaim in our first year on the market, including being named one of the eight most innovative startups in news worldwide by the Global Editors Network, and overall winner in the data journalism category.
These same reporters want to hear from the businesses and sectors they care about; they just don’t want the PR spam often associated.
This is not an easy task, and in the beginning we will be far from perfect in our match-making efforts. However, our philosophy is clear: we are journalist-first, and we are committed to delivering data journalism tools that help reporters discover the information they need to deliver the news. The question is: Will they find yours?