News Maker Blog

Here's Why the PR Industry is Failing

By Bill Hankes on May 5, 2017

This article was originally published in Fast Company magazine.It’s hard to say an industry is failing when it’s growing seven percent annually, and its ranks have swollen to nearly five professionals to every single journalist, a ratio that’s … (read more)

Can Public Relations Be Automated?

By Bill Hankes on October 18, 2016

I was asked to help organize a panel discussion at the Seattle Interactive Conference, which is scheduled to start this morning, about the future of public relations and whether or not there is room for automation in a field that has long … (read more)

The 5 things startups should know about doing PR

By Bill Hankes on October 14, 2016

Editors note: This post first appeared on the blog, The Law of Startups.You’ve got the next big startup idea, but how do you get the word out? The trick is knowing when and how to do it. Here’re some guidelines to think about if you want to get … (read more)

Introducing Sqoop for News Makers

By Bill Hankes on September 28, 2016

Today we will begin rolling out a new service where journalists, who already use Sqoop every day looking for business news, can receive news directly from you. We’ll do this by using technology to match your news to relevant reporters whose … (read more)

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