News Maker Blog

Corporate Communications Lessons from Cuomo

By Bill Hankes on April 14, 2020

As a longtime PR guy, I love a good presser. Especially one in the middle of a crisis. They’re studies in communications as much as they’re lessons in leadership. They tend to go hand in hand. Like many Americans, I’ve been watching Governor … (read more)

Internal Comms Lessons from the Dot-Com Bust Are Relevant Today

By Bill Hankes on March 30, 2020

The best lesson in internal comms I ever received came about six months after the dot-com crash, and the subsequent layoffs as companies adjusted to the new economic reality. At the time, I was the relatively new head of PR for an Internet … (read more)

The 4 Things CEOs Get Wrong About Public Relations

By Bill Hankes on June 24, 2019

One of the most frustrating parts about being a public relations executive is that everyone you work with in corporate leadership is a PR expert, it seems. Except the actual PR expert. So it’s no surprise that organizations like these never get … (read more)

It’s Time to Put ‘Press’ Back in the Press Release

By Bill Hankes on May 29, 2019

The press release is the zombie of public relations: It’s been dead for some time, but that doesn’t keep it from walking around.And that’s because it has ceased to be a viable utility to reach and provide source-able content for the press. The … (read more)

Who is Using News Maker?

By Bill Hankes on November 10, 2017

Here’s a sampling of announcements placed on News Maker, below, to reach Sqoop journalists, who represent nearly every newsroom in America, and many beyond. As you’ll see, this select list includes mature brands, startups and … (read more)

How to Create a News Maker Announcement

By Bill Hankes on October 24, 2017

Here's a step-by-step guide to show you how to create a News Maker Announcement that will be matched to reporters most likely to be interested in your news.1. Story Type: Select whether you’d like to author an Announcement (think press release or … (read more)

Here's Why the PR Industry is Failing

By Bill Hankes on May 5, 2017

This article was originally published in Fast Company magazine.It’s hard to say an industry is failing when it’s growing seven percent annually, and its ranks have swollen to nearly five professionals to every single journalist, a ratio that’s … (read more)

Can Public Relations Be Automated?

By Bill Hankes on October 18, 2016

I was asked to help organize a panel discussion at the Seattle Interactive Conference, which is scheduled to start this morning, about the future of public relations and whether or not there is room for automation in a field that has long … (read more)

The 5 things startups should know about doing PR

By Bill Hankes on October 14, 2016

Editors note: This post first appeared on the blog, The Law of Startups.You’ve got the next big startup idea, but how do you get the word out? The trick is knowing when and how to do it. Here’re some guidelines to think about if you want to get … (read more)

Introducing Sqoop for News Makers

By Bill Hankes on September 28, 2016

Today we will begin rolling out a new service where journalists, who already use Sqoop every day looking for business news, can receive news directly from you. We’ll do this by using technology to match your news to relevant reporters whose … (read more)

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